In 2015, Public Health England (PHE) published an expert independent review (1) concluding that:
The current best estimate is that e-cigarettes are around 95% less harmful than smoking
Nearly half the population (44.8%) don’t realise e-cigarettes are much less harmful than smoking
There is no evidence so far that e-cigarettes are acting as a route into smoking for children or non-smokers
This statement was reviewed and confirmed in 2019 (2) : “Combining EC (the most popular source of support used by smokers in the general population), with stop smoking service support (the most effective type of support), should be a recommended option available to all smokers.”
All of our products have been emission tested in line with the requirements of the Tobacco Products Directive (TPD), and notified where appropriate. None of our products contain substances banned by the TPD.
Contrary to common belief, the optimal nicotine level is not directly related to the number of cigarettes smoked per day.
Nicotine in an electronic cigarette has two purposes: to fill the craving effect during the smoker’s withdrawal, and to mimic the throat sensation associated with cigarette smoking. The level of nicotine used must therefore meet these two functions.
A recent study suggests that it is advisable to start up with the highest nicotine level you can tolerate. (1)
The Royal College of Midwives advises pregnant smokers to switch to vaping (1):
“E-cigarettes contain some toxins, but at far lower levels than found in tobacco smoke. If a pregnant woman who has been smoking chooses to use an e-cigarette (vaping) and it helps her to quit smoking and stay smokefree, she should be supported to do so.”
“If a woman has switched completely to vaping and is not smoking at all, she should be recorded as a non-smoker.”
“Based on the available evidence on e-cigarette safety, there is no reason to believe that use of an e-cigarette has any adverse effect on breastfeeding. ‘Vaping’ should continue if it is helpful to quitting smoking and staying smoke free.”
Following the 1 October 2015 changes to the law on e-cigarettes (1), it is illegal in the UK for retailers to sell electronic cigarettes (e-cigarettes) or e-liquids to someone under 18 and for adults to buy (or try to buy) tobacco products or e-cigarettes for someone under 18.
If you have a damaged item, all you need to do is let us know within 48 hours of receiving it, either by phone or email.
You can then return the product to us, and if it’s found to be faulty a refund or exchange will be issued. If the product is no longer in stock, you will be offered a refund or an exchange of a product of your own choosing. If the product is judged as not defective, caused by wear and tear or mis-used they will be returned to you. (In this case you will be liable for the cost of returning the goods to us.)